When a redesign pays off
- The website loads slowly or is hard to use on a phone
- The design and texts no longer fit your company
- Small changes take a lot of effort or need outside help
- The website brings in few inquiries
- The technology is outdated and no longer gets security updates
How a redesign works
- Audit: which pages get visits, which bring inquiries, which search terms work?
- Structure and design: a new page structure and design, built around your customers
- Development: fast, mobile-friendly pages, with your content moved over
- Redirects: every old URL points to the matching new page
- Launch and checks: review Search Console, fix broken pages, watch rankings
The most important SEO steps
In a redesign, visitors are often lost not because of the new design but because of forgotten URLs. This is what we watch for:
- List all existing URLs and redirect them permanently (301)
- Keep or improve the titles and descriptions of well-ranking pages
- Update internal links and the sitemap
- Submit the new sitemap in Google Search Console
- Check broken pages and rankings in the weeks after launch
What a redesign costs
Technically, a redesign is usually a rebuild. That is why it typically costs the same as a new website in the matching package: a landing page from €1,490, a business website with up to 8 pages from €3,490, an online store from €4,900. Moving your content and the redirects are included.